Ad Life in the Fast Lane
U.S. agency revenue rose 4.4% to $48.3 billion in 2016, according to Ad Age Datacenter. All major agency disciplines grew last year, led by healthcare, up 7.6%. Promotion gained 5.4%, boosted by...
View ArticleCliff Notes from Cannes
Here’s a recap from a selection of today’s talks at Cannes, in case you were too hungover to attend any panels today, or maybe you’re not in the south of France this weekend: “The sun is setting on...
View ArticleUgliness Thrives In The Ad Frat
The Martin Agency’s sexual harassment scandal is bad. It’s also the tip of the dick in an industry long overdue for reform. Suzanne Vranica, a reporter at The Wall Street Journal, spoke to some of the...
View ArticleMigrating to Client-Side Opportunities: A Rich Topic To Mine
Communication Arts is “The Bible” for the creative side of the business. To be featured in the advertising or design annual, or to appear in a feature article in one of the quarterly editions, is a...
View ArticleANA To Acquire DMA, Forming Largest MARCOM Trade Group in U.S.
The ANA (Association of National Advertisers), one of the oldest and most venerated trade association in the marketing industry, announced that it is acquiring another leading trade group, the Data...
View ArticleThe Mediaverse Continues Its Sharp Decline; Adpulp Continues To Climb
For a century or more, advertising and journalism have been two separate but closely related industries. Advertising and journalism needed each other. Now that it’s 2019, is this still true? Or have...
View ArticleKeith Reinhard, Ad Legend and Expert Storyteller Spells It Out for Us
Keith Reinhard is chairman emeritus of DDB. As you might imagine, he’s done some amazing work over his 65-year career, and he has stories to tell. Reinhard’s appearance on Ad Age’s “Ad Lib” podcast...
View ArticleRob Reilly Learns the Importance of Humility…You Could Be Next
Adland, like so much of corporate America, is a place where egotists go to gain control. Many of us have worked for royal pains in the ass, and some of us have been the royal pain. This is why I...
View ArticleRespect for the Ad Industry Starts At Home, But It Doesn’t End There
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” -John Wanamaker R-E-S-P-E-C-T—it does not come easy for people working in advertising. It never has. In an...
View ArticleRight In Front of Elliott’s Eyes, Media And Advertising Mutate
Stuart Elliott, the long-standing advertising critic at The New York Times, typed up his final column for the paper last week. Still getting pitched at 1:48 pm ET on my final day at #TheNewYorkTimes....
View Article
